Since that time Disney+ With this app launched a few years ago, people share their passwords with their family and friends, allowing them to log in and monitor Star wars and more at no additional cost. But as Disney CEO Bob Iger said on a recent earnings call, those days are coming to an end.
Disney+ launched in 2019 and quickly became one of the largest streaming platforms. Disney has continued to increase the service’s prices over time as it works to make the service a profitable product.Something that happened recently(actually.) And one tactic Disney has been considering for a while is cracking down on password sharing. Disney first threatened to do this in 2023, Then in June of this year, harsh measures were takenbut only in some countries. Now, it looks like everyone will be prevented from freely sharing their account with friends and family.
As reported IGN On August 7thIger spoke publicly about plans to increase password blocking efforts in September, claiming to investors that the company had received no “backlash” from customers.
“We've talked a lot about adding the technology features that we need to fundamentally run a higher-return, higher-margin, more successful business. And we're doing that right now,” Iger said on a recent earnings call.
“We launched our password sharing initiative in June,” Iger said. “That will be rolling out in earnest in September. In the meantime, we have had no response to the notifications that have been sent out and the work that we have already done.”
Earlier this week, Disney Announces It Will Raise Prices on Disney+Hulu and ESPN+. This is the fourth price hike the service has received since its launch, and it means that starting in October, the ad-free version of Disney+ will cost more than twice what it did in 2019. Back then, Disney+ was just $7 a month. Today, it’s $16 a month. Oh my.
But hey, Disney is making money off of streaming services right now, and that’s something other companies like Paramount can’t claim. All it took was doubling prices, cracking down on people who share their accounts, and probably pissing off a lot of people in the process. But the numbers are growing, so who cares?
.