Jimmy “MrBeast” Donaldson, the biggest name in online content creation, is in damage control mode following a series of alleged scandals that threaten to derail his algorithmically optimized YouTube brand. He recently gave his employees a briefing on his company’s culture and Latest complaints Some of the greatest stunt videos have featured injuries and abuse.
According to an internal post first reported APPLICATIONDonaldson announced earlier this week that a “full assessment” of his business empire, which includes elaborate YouTube video productions as well as licensed foods like cookies and a chain of hamburger restaurants, would be conducted. “As your leader, I take responsibility and am committed to continuing to develop and evolve my leadership style,” he wrote. “I also recognize that I must create a culture that enables all of our employees to feel safe and do their best work.”
That review includes hiring a human resources manager and investigating recent allegations that contestants on the new game show were mistreated during filming. New York Times It was reported People competing for $5 million on a new reality TV show on Amazon Prime say they were not provided with adequate nutrition or adequate medical care following alleged incidents of unsafe working conditions.
The memo also revealed that Donaldson hired an outside law firm, Quinn Emanuel Urquhart & Sullivan, to investigate the conduct of former colleague Ava Kris Tyson, who was accused of sending sexually inappropriate messages to a minor in July. Donaldson called that behavior “unacceptable” in a statement last month when the two mutually agreed to part ways.
The YouTuber has also recently been in crisis mode over his own past behavior critics reveal clips He used homophobic slurs and racist remarks during early video game livestreams when he was 18. Another incident included joking about having sex with rapper Bhad Bhabie, who was 14 at the time. “Jimmy acted like a lot of kids when he was younger and used inappropriate language while trying to be funny,” Donaldson's spokesperson said. APPLICATION last month.
Before the recent controversy, the MrBeast YouTube channel was known for its viral videos around major charity events such as digging freshwater wells For residents of Uganda and wild movements driving trains into giant pitsBut as Donaldson is known, Ruthless gaming of the platform algorithmThis includes obsessing over iconic YouTube thumbnails to maximize views and engagement.
“People shouldn't be like me” He said in a podcast in 2023“I don't have a life, I don't have a personality.”